Emotionally based multi-agent e-commerce platform

Experiencing and expressing emotions are integral parts of our life. In the retail area of commerce, emotion plays a fundamental role. When we choose or buy a commodity, our choice has a profound emotional dimension. We are social beings, we are influenced by others opinions, we have our opinions and we like to bargain for everything. To capture the magic behind negotiation, a first step will be to build a model that incorporates human emotions and community emotional opinions. Using dimensional models of emotion, the agent is able to capture and interpret such knowledge. The thesis proposes a novel design for an e-commerce system based on three agents: customer, supplier and community. The thesis settles the ground for emotional negotiations and the role of emotion in bilateral, multi-issue negotiations in retail markets.